Shop by Age

Age 0-2
Age 0-2
Age 3-4
Age 3-4
Age 5-7
Age 5-7
Age 8-12
Age 8-12
Age Teen
Age Teen

New At Heyday!

Shape Sorter Xylophone

Shape Sorter Xylophone

$36.99
Little Dr. Medical Kit

Little Dr. Medical Kit

$49.99
Dueling Squeeze Rocket Pack

Dueling Squeeze Rocket Pack

$9.99
Twiddle 3D Orbiter

Twiddle 3D Orbiter

$12.99
Wimzle

Wimzle

$22.99
Sea Monkey Ocean Zoo

Sea Monkey Ocean Zoo

$18.99
Penguin Race

Penguin Race

$16.99
Table Top Cornhole

Table Top Cornhole

$21.99
DIY Mini Cozy Bear Cabin

DIY Mini Cozy Bear Cabin

$22.99
Crab Fill n Spill Bath Toy

Crab Fill n Spill Bath Toy

$35.99

There’s More Magic In Store

Our website is just a peek inside our store. Visit us in person for hidden gems, new toys, and fun you can't capture on your screen. It's like a treasure hunt every time you visit.


Location:
2016 San Marco Blvd

Hours
Mon - Fri: 10am - 6pm
Sat: 9:30am - 6pm
Sun: 11am - 4pm

Popular Brands

Active Play
Active Play

Active Play

Arts & Crafts
Arts & Crafts

Arts & Crafts

Baby Gifts
Baby Gifts

Baby Gifts

Baby & Toddler Toys
Baby & Toddler Toys

Baby & Toddler Toys

Plush
Plush

Plush

Books
Books

Books

Games
Games

Games

Classic Toys
Classic Toys

Classic Toys

Pretend Play
Pretend Play

Pretend Play

Puzzles
Puzzles

Puzzles

Science & Stem
Science & Stem

Science & Stem

Vehicles & Trains
Vehicles & Trains

Vehicles & Trains

Shop Our Clothing Collection

Tea Collection
Tea Collection
Pink Chicken Collection
Pink Chicken Collection
Rylee + Cru
Rylee + Cru
Angel Dear
Angel Dear
Magnetic Me
Magnetic Me
Lola + The Boys
Lola + The Boys
Quincy Mae
Quincy Mae
City Mouse
City Mouse

Celebrating Every Child’s Way to Play

We are proud to partner with Uniquely You Northeast Florida to create playful experiences for children with special needs. Together, we are making sure every child can explore, imagine, and enjoy the magic of toys in a way that feels just right for them.



Need a quieter shopping experience in-store? Just ask, we’re here to support your child’s needs.